Market Research
Assessment of the current market is a must when considering a technology’s commercial potential. The NTTC’s market analysts consider potential application areas for a technology, then draw on a vast network of databases, search tools, science and engineering experts, and other resources to produce the most accurate, up-to-the-minute market evaluation. Elements include:

• For each application area:
• Determination of market size
• Determination of market trends
• Characterization of market and determine interest
• Identification of potential partners
• Qualification of potential partners
• Determination of potential market penetration
• Determination of innovators’ ability to support commercialization efforts
• Identification of subject matter experts
• Interviews
• Recommendations based on findings